📚 Year 9 OCR Media: 2026 Exam Changes and Trends | Year 9 OCR 媒体：2026年考试变化与趋势
The OCR GCSE Media Studies course has undergone a major refresh, with first teaching beginning in September 2023 and the first examinations in 2025. For current Year 9 students, the 2026 exam will be the second live assessment under this new specification. This article explores the key changes, the structure of the new qualification, and the trends that will shape your learning journey — so you can start preparing with confidence and insight.
OCR 的 GCSE 媒体研究课程经历了一次重大革新，2023 年 9 月开始首次教学，2025 年进行首次考试。对于现在的 Year 9 学生来说，2026 年的考试将是这一新大纲下的第二次正式评估。本文带你深入了解关键变化、新资格证书的结构，以及将会影响你学习路径的趋势，助你从一开始就充满信心地备考。
1. Introduction to the New OCR Media Studies Specification | 新 OCR 媒体研究大纲简介
OCR's GCSE Media Studies specification (J200) has been redeveloped to reflect the rapidly changing media landscape. The updated course is designed to be more contemporary, inclusive and academically rigorous, placing greater emphasis on digital media, online platforms and the way audiences now consume media texts.
OCR 的 GCSE 媒体研究大纲（J200）经过重新开发，以反映快速变化的媒体格局。更新后的课程更具当代性、包容性和学术严谨性，更加强调数字媒体、在线平台以及当今受众消费媒体文本的方式。
Unlike the earlier version, the new specification integrates close study products (CSPs) that include podcasts, video games, social media feeds and streaming television episodes, ensuring that your learning is directly relevant to the media you use every day. This shift means that even though 2026 is the second year of assessment, the exam will still test fresh, modern texts that have been carefully selected by the awarding body.
与旧版本不同，新大纲纳入了包括播客、电子游戏、社交媒体信息和流媒体电视剧集在内的精读产品（CSPs），确保你的学习与日常使用的媒体直接相关。这一转变意味着，即使 2026 年是评估的第二年，考试仍将考查考试局精心挑选的、新颖的当代文本。
2. Revised Assessment Objectives | 修订后的评估目标
The assessment objectives (AOs) for OCR Media Studies have been recalibrated to prioritise depth of analysis and application of theoretical knowledge. The four core AOs are:
OCR 媒体研究的评估目标（AOs）已重新调整，以优先考查分析的深度和理论知识的应用。四个核心评估目标如下：
- AO1: Demonstrate knowledge and understanding of the theoretical framework of media.
- AO2: Apply knowledge and understanding of the theoretical framework to analyse media products.
- AO3: Create media products for an intended audience, applying knowledge and understanding of the theoretical framework.
- AO4: Demonstrate knowledge and understanding of media contexts and the influence of contexts on media products and processes.
接着是中文列表：
- AO1: 展示对媒体理论框架的认识与理解。
- AO2: 运用理论框架的知识和理解来分析媒体产品。
- AO3: 针对目标受众创作媒体产品，并应用理论框架的知识和理解。
- AO4: 展示对媒体语境的认识与理解，以及语境对媒体产品和制作过程的影响。
In the 2026 exams, AO2 and AO4 will carry the highest weighting, rewarding students who can analyse how a media text constructs meaning and how it is shaped by social, cultural, political and historical contexts. The practical production (AO3) remains a vital component assessed through the non-exam assessment (NEA).
在 2026 年的考试中，AO2 和 AO4 将占有最高的权重，奖励那些能够分析媒体文本如何建构意义，以及它如何受到社会、文化、政治和历史语境影响的学生。实践创作（AO3）仍然是通过非考试评估（NEA）进行考核的重要组成部分。
3. Close Study Products (CSPs) and Their Categories | 精读产品及其类别
The CSPs are the set media texts you will study in depth over the two-year course. For 2026, OCR is expected to continue using the same selection of CSPs that were first examined in 2025, though minimal updates could occur. The texts span nine media forms:
精读产品（CSPs）是你在两年课程中将要深入学习的指定媒体文本。对于 2026 年，OCR 预计将继续使用 2025 年首次考查的那一批精读产品，不过可能会有微小的更新。这些文本涵盖九种媒体形式：
| Media Form | Example CSPs (English) |
|---|---|
| Television | His Dark Materials (BBC), The Avengers (1960s episode) |
| Film | The Lego Movie (poster and trailer) |
| Radio | The Archers (BBC Radio 4) |
| Newspapers | The Guardian and The Sun |
| Magazines | GQ (print and online), Pride |
| Online, social and participatory media | Marcus Rashford's social media, Zoella |
| Music videos | Taylor Swift – The Man, Stormzy – Superheroes |
| Video games | Fortnite (gameplay, marketing and online presence) |
| Advertising and marketing | Nike print and online campaigns, NHS Give Blood |
中文版表格：
| 媒体形式 | 精读产品示例（中文） |
|---|---|
| 电视 | 《黑暗物质》（BBC），《复仇者》（60年代剧集） |
| 电影 | 《乐高大电影》（海报与预告片） |
| 广播 | 《弓箭手》（BBC Radio 4） |
| 报纸 | 《卫报》与《太阳报》 |
| 杂志 | 《GQ》（纸质与网络版），《Pride》 |
| 在线、社交与参与式媒体 | Marcus Rashford 的社交媒体，Zoella |
| 音乐视频 | Taylor Swift – The Man，Stormzy – Superheroes |
| 电子游戏 | 《堡垒之夜》（游戏、营销与网络呈现） |
| 广告与营销 | Nike 平面与线上广告，NHS 献血活动 |
These CSPs have been chosen to represent a range of historical periods, genres and target audiences, allowing you to explore how media language, representation and industry practices differ across time and platform. For 2026, expect exam questions to probe the digital extensions of these texts — for instance, how Fortnite’s online ecosystem constructs a sense of community, or how The Guardian’s website adapts its content for different reader profiles.
这些精读产品经过了精心挑选，涵盖不同历史时期、体裁和目标受众，让你能够探索媒体语言、表征和行业实践如何因时代和平台而异。对于 2026 年，预计考题将探究这些文本的数字延伸——例如，《堡垒之夜》的在线生态系统如何构建社区感，或者《卫报》网站如何针对不同读者画像调整内容。
4. Digitalisation and Online Media | 数字化与在线媒体
A defining trend of the updated specification is the centrality of digital and online media. The 2026 exam will require you to analyse not just traditional media products but also their online iterations — websites, app designs, social media feeds and streaming platforms.
更新后大纲的一个决定性趋势，就是数字与在线媒体的核心地位。2026 年的考试将要求你分析的不仅是传统媒体产品，还包括它们的在线版本——网站、应用程序设计、社交媒体信息流和流媒体平台。
This shift acknowledges that audiences no longer consume media in isolation; they engage in participatory culture, sharing, commenting and even creating content. You will need to understand concepts like user-generated content (UGC), virality and algorithm-driven curation, particularly when studying CSPs like Zoella’s YouTube channel and Marcus Rashford’s Instagram campaigns.
这一转变承认受众不再孤立地消费媒体；他们参与参与式文化，分享、评论甚至创作内容。你需要理解用户生成内容（UGC）、病毒式传播以及算法驱动的内容策划等概念，尤其是在学习 Zoella 的 YouTube 频道和 Marcus Rashford 的 Instagram 活动等精读产品时。
In the exam, a typical question might ask you to compare the representation of a celebrity in a print magazine front cover and in their Instagram story, highlighting how the digital platform allows for a more 'authentic' and interactive persona. Being fluent in digital terminology and the principles of web design will be crucial.
在考试中，一道典型的题目可能会要求你比较一位名人在纸质杂志封面和其 Instagram 快拍中的形象呈现，突出数字平台如何塑造出一种更“真实”、更具互动性的人格。流利掌握数字术语和网页设计原则将至关重要。
5. Cross-Media Convergence and Transmedia Storytelling | 跨媒体融合与跨媒介叙事
Cross-media convergence is the process where a single media product is distributed across multiple platforms, each one contributing a unique part of the experience. The 2026 exam will test your ability to track a media text as it moves from cinema to video game to social media campaign.
跨媒体融合是指同一个媒体产品在多个平台上发布，每个平台都贡献体验的独特部分。2026 年的考试将考察你跟踪一个媒体文本从电影到电子游戏再到社交媒体活动的能力。
For example, when studying The Lego Movie, you will not only analyse the film trailer but also examine the official website, merchandise cross-promotions and user-generated stop-motion videos shared on YouTube. This transmedia approach is highly rewarding in essays because it allows you to demonstrate understanding of media industry synergy, audience engagement strategies and the commercial logic behind modern conglomerates.
例如，在学习《乐高大电影》时，你不仅要分析电影预告片，还要研究官方网站、周边产品的联合推广以及用户在 YouTube 上分享的定格动画视频。这种跨媒介分析方法在论文写作中得分很高，因为它让你能够展示对媒体产业协同效应、受众参与策略以及现代传媒集团背后商业逻辑的理解。
For the 2026 cohort, there will almost certainly be a question that asks you to explore how a single brand constructs a unified identity across different platforms while adapting its message to suit each medium's affordances.
对于 2026 年的考生来说，几乎肯定会有一道题目让你探究某个品牌如何在不同平台上构建统一的身份，同时又根据每种媒介的供示性调整自身信息。
6. The Theoretical Framework: Language, Representation, Industry, Audience | 理论框架：语言、表征、产业、受众
The entire exam and NEA are built around the four core areas of the theoretical framework. In 2026, you will still be assessed on how well you can apply these concepts to unseen and set texts. The framework breaks down as follows:
整个考试和 NEA 都围绕理论框架的四个核心领域构建。在 2026 年，你仍然会根据将这些概念应用于陌生文本和指定文本的能力接受评估。框架分解如下：
- Media Language: camera work, editing, sound, mise-en-scène, layout, typography, codes and conventions.
- Representation: how media texts portray events, issues, individuals and social groups — including stereotypes, under-representation and the construction of reality.
- Media Industries: ownership models, funding, regulation, production processes and the impact of digital technologies on the industry.
- Media Audiences: targeting, categorisation, uses and gratifications, reception theory, fandom and active/passive audience debates.
中文列表：
- 媒体语言：摄影、剪辑、声音、场面调度、版面设计、字体排印、符码与惯例。
- 表征：媒体文本如何呈现事件、议题、个体和社会群体——包括刻板印象、代表性不足以及现实的建构。
- 媒体产业：所有权模式、资金、监管、制作流程以及数字技术对产业的影响。
- 媒体受众：目标定位、分类、使用与满足、接收理论、粉丝文化以及主动/被动受众之争。
Questions in the 2026 exam will often blend these areas. For instance, a question on the Pride magazine CSP might ask you to discuss how media language choices construct a particular representation of gender, and how this relates to the magazine’s industry context and target audience.
2026 年考试中的题目往往融合这些领域。例如，关于《Pride》杂志精读产品的一道题，可能会让你讨论媒体语言的选择如何建构特定性别表征，以及这与该杂志的产业背景和目标受众有何关联。
7. Changes in the Non-Exam Assessment (NEA) | 非考试评估的变化
The NEA now requires you to create a cross-media production in response to a set brief released by OCR. This is a significant departure from older specifications where students often produced a single media product. In the current format, you will need to design an original media text for one platform and then adapt or extend it for a second platform, demonstrating understanding of convergence and audience engagement.
如今，NEA 要求你根据 OCR 发布的既定任务，创作一份跨媒体作品。这与旧大纲中学生通常只制作单个媒体产品的做法大不相同。在现行模式中，你需要为一个平台设计一个原创媒体文本，然后将其改编或扩展到第二个平台，展示你对融合与受众参与的理解。
Typical NEA briefs for 2026 might include creating the opening sequence of a television drama and its official Instagram page, or designing a magazine front cover and an accompanying podcast episode. The brief is designed to reflect real-world industry practice, so your work must show an awareness of brand identity, target audience and the specific codes of each medium.
2026 年典型的 NEA 任务可能包括：创作一部电视剧的开场片段及其官方 Instagram 页面，或者设计一个杂志封面及配套的播客单集。这项任务旨在反映现实世界的行业实践，因此你的作品必须展现对品牌身份、目标受众以及每种媒介特定符码的意识。
The NEA accounts for 30% of the total GCSE, but it can significantly boost your overall grade if you invest time in research, planning and evaluation. Marking criteria have been tightened to reward innovation and correct use of media language, not just technical polish.
NEA 占 GCSE 总分的 30%，但如果你投入时间进行研究、规划和评估，它能显著提升你的总成绩。评分标准已收紧，以奖励创新和对媒体语言的正确使用，而不仅仅是技术上的精良。
8. Exam Paper Breakdown for 2026 | 2026 年试卷分解
The written examination consists of two papers, both sat at the end of Year 11. The structure remains stable for 2026, with minor adjustments possible based on the 2025 performance analysis. The papers are:
书面考试由两份试卷组成，均在 Year 11 结束时进行。对于 2026 年，试卷结构保持稳定，可能会根据 2025 年的考试情况做出微调。试卷如下：
| Paper | Length | Marks | Focus |
|---|---|---|---|
| Paper 1: Television and Promoting Media | 1 hour 45 mins | 70 marks | CSPs from Television, Film, and Advertising/ Marketing. Also includes an unseen analysis. |
| Paper 2: Music and News | 1 hour 15 mins | 60 marks | CSPs from Music videos, Radio, Newspapers, Online media, and Video games. |
中文表格：
| 试卷 | 时长 | 分值 | 重点 |
|---|---|---|---|
| 试卷一：电视与推广媒体 | 1小时45分钟 | 70分 | 电视、电影以及广告/营销的精读产品，还包括一道陌生文本分析题。 |
| 试卷二：音乐与新闻 | 1小时15分钟 | 60分 | 音乐视频、广播、报纸、在线媒体和电子游戏的精读产品。 |
Both papers feature a mix of short-answer questions and extended response questions. The trend for 2026 is a slightly increased proportion of comparison-style questions, where you are asked to compare two CSPs from different eras or platforms. Time management and the ability to write coherent, theory-informed paragraphs under pressure are key skills to develop throughout Year 9 and 10.
两份试卷都混合了简答题和扩展回答题。2026 年的趋势是，比较型题目的比例略有增加，要求你对比两个来自不同时代或平台的精读产品。时间管理，以及在压力下写出连贯、理论扎实的段落，是你在 Year 9 和 Year 10 期间需要发展的关键技能。
9. Key Skills for Success in the 2026 Exam | 2026 年考试成功的关键技能
To excel in the 2026 exam, you will need to go beyond simple identification of media techniques. The examiners look for analytical depth, critical thinking and an ability to synthesise theory with textual evidence. The following skills will set you apart:
要在 2026 年的考试中脱颖而出，你需要超越对媒体技巧的简单识别。考官看重分析深度、批判性思维以及将理论与文本证据综合起来的能力。以下技能将使你脱颖而出：
- Close analysis of media language: use precise terminology (e.g., high-angle shot, diegetic sound, colour palette, serif font) and explain the effect of these choices on meaning.
- Contextual understanding: always situate your analysis within historical, social and cultural contexts. For example, discussing The Avengers CSP with reference to 1960s gender roles.
- Comparative thinking: develop the habit of contrasting products — how a newspaper front page differs from its online counterpart, or how a music video constructs a different national identity compared to a charity campaign.
- Evaluation of NEA work: the ability to critically appraise your own production, identifying strengths and areas for improvement with reference to audience theory, significantly boosts your NEA mark.
中文技能列表：
- 精析媒体语言：使用精确的术语（如高角度镜头、剧情声、色彩基调、
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