📚 Case Study Practical Workshop | 案例分析实战演练
In Year 9 Edexcel Business, case studies bridge theory and real-world decision making. This workshop will equip you with a structured approach to analyse, evaluate, and recommend – just as a manager would. Mastering these skills early builds confidence for exams and lays the foundation for GCSE and beyond.
在九年级爱德思商务课程中，案例分析是连接理论与现实决策的桥梁。本实战演练将带你掌握一套结构化的分析方法，像管理者一样进行剖析、评估与建议。尽早练好这些技能既能增强考试信心，也为GCSE及更高阶段的学习打好基础。
1. Understanding the Case Background | 理解案例背景
Before you write a single word, read the case at least twice. First, get the big picture: what type of business is it? A sole trader, a partnership, a private limited company? Note its size, age, industry, and any numbers that stand out. Second, scan for stakeholders, problems, and clues hidden in the data – a falling revenue trend, a sudden cost increase, or a new competitor entering the market. Edexcel case studies often embed tables and graphs, so treat those as treasure troves of evidence.
动笔之前，至少把案例读两遍。第一遍把握全貌：是什么类型的企业？个体户、合伙还是私营有限公司？记下规模、创办时间、行业以及突出的数字。第二遍搜寻利益相关者、问题点和隐藏在数据中的线索——一条下滑的收入趋势、一笔突然增加的成本，或者新竞争对手入局。爱德思的案例常附带表格和图表，把它们当作证据的宝库。
2. Identifying Key Stakeholders | 识别关键利益相关者
Stakeholders are anyone with an interest in the business. List them explicitly: owners, employees, managers, customers, suppliers, lenders, the local community, and in some cases the government or pressure groups. Map out their interests. For example, employees want secure jobs and fair pay; owners often seek profit; customers want quality and value. When an option is proposed – say, relocating the factory – evaluate the impact on each group. A suggestion that pleases owners but alienates workers needs careful handling.
利益相关者是对该企业有利害关系的任何人。明确列举出他们：所有者、员工、管理者、客户、供应商、贷款方、当地社区，有时还包括政府或压力团体。勾勒出他们的利益点。例如，员工想要稳定工作和公平薪酬；所有者通常追求利润；客户看重质量与性价比。当提出某项方案时——比如工厂搬迁——就要评估对每一群体的影响。一个讨好了所有者却疏远了员工的建议，需要审慎对待。
3. Problem Definition and Goal Setting | 定义问题与设定目标
A sharp analyst starts by naming the core problem. Resist the temptation to say everything is wrong; isolate the main issue. Is it cash flow shortages despite high sales? Is customer feedback sliding? Is the product range outdated? Then set a precise goal: increase profit by 15% in 12 months, reduce customer complaints by 30%, or break into a new demographic. A well-defined problem and goal make the rest of your analysis focused and relevant.
优秀分析师会先说出核心问题。不要试图说哪里都有问题，要分离出主要矛盾。是销量高但现金流短缺？是客户反馈在下滑？还是产品线已过时？然后设定确切的目标：十二个月内利润增长15%，客户投诉减少30%，或者打入一个全新客群。清晰的问题与目标能让后续分析更加聚焦、更切题。
4. SWOT Analysis | SWOT分析
Use SWOT to organise your thoughts: internal Strengths and Weaknesses, external Opportunities and Threats. Draw a simple table in your plan. Strengths might include a strong brand or loyal workforce; weaknesses might be high staff turnover or outdated technology. Opportunities could be a growing online market; threats could be a price war or new regulations. Every item you list must be backed by case evidence – do not guess. For example, if the case says 'customer reviews are excellent', that is a strength; if it says 'raw material prices have risen 20%', that is a threat.
用SWOT梳理你的思路：内部优势与劣势，外部机会与威胁。可以在草稿上画个简表。优势可能包括强大品牌或忠诚员工；劣势也许是员工流失率高或技术陈旧。机会可以是增长的线上市场；威胁可能是价格战或新法规。你列出的每一项都必须有案例证据支撑——不要凭空猜测。比如案例说“客户评价极好”，这就是优势；如果写着“原材料价格已上涨20%”，那就是威胁。
5. Analysing Financial Information | 分析财务信息
Financial data tells you whether a business is healthy. Learn to pull out key numbers: revenue, variable costs, fixed costs, profit, and cash position. The break-even point is a favourite exam tool. The formula is:
Break-even (units) = Fixed Costs ÷ (Selling Price per Unit − Variable Cost per Unit)
Imagine a business with fixed costs of £12,000, a selling price of £30 per unit, and a variable cost of £18 per unit. Break‑ 0 units. If the case shows current sales of 1200 units, the business has a margin of safety of 200 units and is profitable. Always interpret the result: a high break‑even point signals risk if demand dips. A table can help structure the figures:
| Fixed Costs | £12,000 |
| Selling Price / unit | £30 |
| Variable Cost / unit | £18 |
| Contribution / unit | £12 |
| Break-ev
Published by TutorHao | Year 9 商务 Revision Series | aleveler.com 广告 / Sponsored 培生爱德思考试教材IGCSE经济(含电子书) Pearson Edexcel International Gcse (… 经济 备考教辅 · 正版现货 · 与本文内容相关 查看详情 / View on Taobao更多咨询请联系16621398022（同微信） 备考资讯每日更新，关注不错过 考纲变化 · 科目分析 · 学习方法  在微信里长按二维码识别关注 或截图后用「扫一扫 → 相册」选择本图 公众号：tutorhao |