📚 Worksheet - Chapter 35: Strategic Implementation | 第35章 战略实施练习
Chapter 35 focuses on strategic implementation, the final stage of strategic management in the Cambridge International AS & A Level Business syllabus. A chosen strategy only creates value when it is turned into operational plans, budgets, projects, targets, and monitoring. This worksheet revises key definitions, explains core concepts, and provides Cambridge-style questions with mark guidance.
第35章聚焦战略实施，即剑桥国际AS & A Level商务课程中战略管理的最后阶段。只有当所选战略转化为运营计划、预算、项目、指标和监控时，它才能创造价值。本练习复习关键定义、解析核心概念，并提供剑桥风格试题与评分指引。
1. Syllabus Focus and Key Terms | 大纲重点与关键术语
For Cambridge AS & A Level Business, strategic implementation requires you to analyse how strategies become operational reality. You must understand business plans, corporate culture, leadership roles, barriers to change, control systems, and contingency planning.
在剑桥AS & A Level商务中，战略实施要求你分析战略如何转化为运营现实。你必须理解商业计划、企业文化、领导作用、变革障碍、控制体系以及应急计划。
| Key term | Meaning |
| Strategic implementation | Converting chosen strategies into actions through resources, structure, people, and controls |
| Business plan | A written document setting out objectives, strategies, resources, and financial forecasts |
| Corporate culture | Shared values, attitudes, and practices that shape how people behave |
| Change management | A structured approach to moving individuals and teams from a current state to a desired state |
| KPI | A measurable indicator used to judge progress toward strategic objectives |
| Contingency plan | A prepared response to a possible future disruption or crisis |
| Strategic drift | Gradual failure to adapt strategy to changing internal or external conditions |
2. From Strategic Choice to Action | 从战略选择到行动
Strategic choice is about deciding what to do; strategic implementation is about how to do it. A well-chosen growth strategy will fail if the firm lacks the finance, skills, leadership, culture, or control systems to make it work. Implementation therefore requires coordination of marketing, operations, human resources, and finance functions.
战略选择是决定要做什么；战略实施是决定如何去做。如果企业缺乏财务、技能、领导力、文化或控制体系来落实一个选好的增长战略，该战略就会失败。因此，战略实施需要协调营销、运营、人力资源和财务职能。
- Translate strategic objectives into functional targets - 将战略目标转化为职能指标
- Allocate budgets and resources - 分配预算和资源
- Set milestones and timelines - 设置里程碑和时间表
- Assign responsibility to managers and teams - 将责任落实到经理和团队
- Communicate the vision clearly - 清晰传达愿景
- Monitor KPIs and make corrective changes - 监控关键绩效指标并做出纠正
3. The Role of a Business Plan | 商业计划的作用
A business plan is a written document that sets out objectives, strategies, resources, and financial forecasts. It is used for internal coordination and to secure external finance from banks and investors. A strong plan forces managers to test assumptions, identify risks, and set measurable milestones.
商业计划是一份明确目标、战略、资源和财务预测的书面文件。它用于内部协调，也用于从银行和投资者那里获得外部融资。一份强有力的计划会迫使管理者检验假设、识别风险并设定可衡量的里程碑。
| Section of business plan | Main purpose |
| Executive summary | Brief overview of the business, objectives, and key numbers |
| Market analysis | Target market, competitors, demand evidence, and market size |
| Marketing plan | Product, price, promotion, and place decisions |
| Operations plan | Suppliers, capacity, location, and production methods |
| HR plan | Staffing, skills, recruitment, training, and organisational structure |
| Financial forecasts | Cash flow, income statement, break-even, and capital requirements |
4. Corporate Culture and Implementation | 企业文化与战略实施
Corporate culture is often called 'the way we do things around here'. It includes values such as quality, innovation, speed, cost focus, and teamwork. Culture can be an implementation asset or a barrier. If a strategy requires collaborative innovation but the culture is hierarchical and risk-averse, employees are unlikely to support the new direction.
企业文化通常被称为“这里的做事方式”。它包括质量、创新、速度、成本意识和团队合作等价值观。文化可以是战略实施的资产，也可能是障碍。如果战略需要协作创新，但文化是等级森严且规避风险的，员工就不可能支持新方向。
| Culture type | Main feature | Effect on implementation |
| Power culture | Central decision making by a strong leader | Fast decisions, but depends heavily on the leader |
| Role
Published by TutorHao | A-Level 商务 Revision Series | aleveler.com 广告 / Sponsored 剑桥大学出版 Cambridge International AS ALevel Business Workbook … 商科 备考教辅 · 正版现货 · 与本文内容相关 查看详情 / View on Taobao参考价 ¥193.0更多咨询请联系16621398022（同微信） 备考资讯每日更新，关注不错过 考纲变化 · 科目分析 · 学习方法  在微信里长按二维码识别关注 或截图后用「扫一扫 → 相册」选择本图 公众号：tutorhao |