📚 AS Eduqas Business: Vocab & Terminology Quick-Memory Guide | AS Eduqas 商务：词汇术语速记指南
Mastering the key business terms is essential for AS Eduqas Business success. Here is a bilingual quick-memory guide covering core concepts with definitions and memory aids, designed to help you recall the right terminology under exam pressure.
掌握关键商务术语对于AS Eduqas商务考试至关重要。这份双语速记指南涵盖了核心概念，并提供了定义和记忆技巧，旨在帮助你在考试压力下快速回想正确的术语。
1. Enterprise & Entrepreneurs | 企业与企业家
This section covers the fundamental building blocks of business start-ups and the individuals who drive them.
本节涵盖创业的基本要素以及推动创业的个人。
Enterprise: The process of identifying business opportunities and taking risks to set up and run a business, combining resources to create value.
企业（Enterprise）：识别商机并承担风险去创办和经营企业、整合资源以创造价值的过程。
Entrepreneur: An individual who organises and operates a business, taking on financial risks in the hope of profit. They are often innovators and decision‑makers.
企业家（Entrepreneur）：组织和经营企业、承担财务风险以获取利润的个人。他们通常是创新者和决策者。
Intrapreneur: An employee within a large organisation who uses entrepreneurial skills to develop new projects or innovations without bearing the major financial risks.
内部创业者（Intrapreneur）：大型组织内部的员工，运用创业技能开发新项目或创新，而无需承担主要财务风险。
Business Plan: A formal document detailing the business idea, objectives, market research, financial forecasts and operational strategy; often used to secure finance.
商业计划书（Business Plan）：详细说明商业构想、目标、市场调研、财务预测和运营策略的正式文件，常用于获取融资。
Market Research: The systematic collection and analysis of data about customers, competitors and the market to reduce risk and support decision‑making.
市场调研（Market Research）：系统收集和分析有关客户、竞争对手和市场的数据，以降低风险并支持决策。
Memory Tip: Think of 'ENTRE' as 'enter new terrain riskily; entrepreneur'. Separately, intrapreneur is 'inside innovator'. A business plan is your start‑up story in numbers.
记忆技巧：把“ENTRE”联想为“进入新领域冒险”；内部创业者就是“内部创新者”。商业计划书好似用数字书写的创业故事。
2. Business Objectives & Stakeholders | 商业目标与利益相关者
Understanding what businesses aim to achieve and who is affected by their actions is crucial for evaluating strategies.
理解企业的目标以及受其行为影响的各方，对于评价战略至关重要。
Business Objective: A measurable target a business sets to achieve its aims, such as profit maximisation, growth, survival, providing a service or social goals.
商业目标：企业为达成其目的而设定的可衡量指标，如利润最大化、增长、生存、提供服务或社会目标。
SMART Objectives: Objectives that are Specific, Measurable, Achievable, Relevant and Time‑bound. They turn broad aims into clear action plans.
SMART 目标：具体（Specific）、可衡量（Measurable）、可实现（Achievable）、相关（Relevant）和有时限（Time‑bound）的目标。它们将宽泛的意图转化为清晰的行动计划。
Stakeholder: Any individual or group that has an interest in or is affected by the activities of a business, including shareholders, employees, customers, suppliers, government and the local community.
利益相关者（Stakeholder）：对企业的活动有利益关系或受其影响的任何个人或群体，包括股东、员工、客户、供应商、政府和当地社区。
Published by TutorHao | AS 商务 Revision Series | aleveler.com
更多咨询请联系16621398022（同微信）
或截图后用「扫一扫 → 相册」选择本图